Giving in the recession

Every year the Charities Aid Foundation (CAF) and the National Council for Voluntary Organisations (NCVO) publish a detailed review of philanthropy in the UK, and the latest one has recently been published. Unsurprisingly, in challenging financial times where people are counting the pennies, the headline figures show a drop in giving:


- Charitable donations have dropped 11% by £1.3bn to £9.9bm - The average person gave £10 per month this year, a decrease of £1 on the previous year - The number of adults in the UK donating to charity each month fell by 2% to 54% (i.e.: 774,000 fewer people are giving)


OxFizz is particularly interested in youth philanthropy. While the proportion of 65+ year olds giving to charity has increased by 6% in the past three years (from 52% to 58%), the proportion of 16-24 year olds has decreased from 41% (2006/7) to 38% (2008/9).


CAF Chief Executive John Low strikes an upbeat tone, and is right to celebrate the continued giving extant during the recession:


Even though there are welcome signs the recession is technically ending, the economic downturn is still severely impacting charities, many of whom have had to cut jobs while facing increased demand for their services. It’s a reminder of what a generous nation we are that people are continuing to support their favourite causes, helping others when they themselves are feeling less wealthy


Yet there are important learning points here for charities, that the need to engage people and encourage philanthropy in a positive yet unpressurising way, is stronger than ever, and that there needs to be more of a focus on inspiring young philanthropists - the givers of the future.

0 TrackBacks

Listed below are links to blogs that reference this entry: Giving in the recession.

TrackBack URL for this entry: http://www.oxfizz.org/cgi-bin/mt/mt-tb.cgi/50

All views expressed on this blog are the opinions of their respective authors, and do not necessarily represent the views of OxFizz.